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Sears Bad Ad Show

In my Essential Computer Skills class, each student was assigned a "Bad Ad" from the phonebook and asked to redesign it using Photoshop Elements. Whether an ad is considered "good" or "bad" is dictated by these four design principles:

Proximity- the closeness and organization of information related to each other

Alignment- the order of information in straight lines in order to create a neat, organized appearance

Repetition- the reproduction of themes throughout an ad

Contrast- creating variations in design to emphasize importance

The show I have created illustrates how I used each of these principles to improve the original ad. I encourage you to watch the show and leave me feedback or suggestions for improvement by commenting on this blog post.

Website Analysis

The Delugan Meissl Associated Architects website is very creatively constructed and appropriate for the subject of the page but is unnecessarily complicated. First of all, finding out information about the company itself was extremely difficult and I was entirely unsuccessful in that endeavor. I have no idea what the purpose of the site is, who created it, what Delugan Meissl Associated Architects is, where they're located, and furthermore have no idea how to go about locating that information. The home page consists of black and gray rectangles placed in a stagger, all varying in size, some with pictures, some without, some moving and some stationary. When you scroll over each link with the mouse, a small, vague, obscurely placed description appears in the top right corner of the page. What was even more disappointing was that clicking on the link did little to relieve my confusion. I was merely presented with more unlabeled shapes to decipher.

I can't even say for sure whether this website was legitimate or not. The lack of information about the company coupled with the uncommon URL (.php) and lack of advertising make the reliability of the site questionable. From what I could find, there are no dates indicating when the site was created or last updated, no links to other related pages, and no contact information. While my exploration of the page produced none of these things, that does not necessarily mean they were not there somewhere. It is very likely that they were, but the organization and accessablility of the page was too difficult and complex to know for sure. Though the site was impressive in its design and the information seemed pertinent to the subject, the layout and organization of the page made the clarity and use of that information almost impossible.