Sears Bad Ad Show

In my Essential Computer Skills class, each student was assigned a "Bad Ad" from the phonebook and asked to redesign it using Photoshop Elements. Whether an ad is considered "good" or "bad" is dictated by these four design principles:

Proximity- the closeness and organization of information related to each other

Alignment- the order of information in straight lines in order to create a neat, organized appearance

Repetition- the reproduction of themes throughout an ad

Contrast- creating variations in design to emphasize importance

The show I have created illustrates how I used each of these principles to improve the original ad. I encourage you to watch the show and leave me feedback or suggestions for improvement by commenting on this blog post.